It's been a big year for Roku. The streaming content box manufacturer launched its Roku 2 HD, XD and XS this summer, with a $50 LT model coming just last month. Now, the Netflix / HBO Go / Angry Birds player will cross the border into Canada and the U.K., with the expansion set to begin in early 2012. The company is looking to build its 350 channels with region-specific content, which can be provided free, supported by ads or with a subscription -- and if you choose to add your own content to the service, you'd certainly be in good company. Show full PR textRoku Announces International Expansion
Roku Streaming Platform Now Open to Content Providers and Developers in UK and Canada
SARATOGA, Calif., Nov 17, 2011 (BUSINESS WIRE) -- Roku, the leading streaming platform in the U.S. today announced plans for international expansion. Roku expects that consumers in the United Kingdom and Canada will be able to purchase Roku streaming players beginning in early 2012. Roku is expanding its open platform to support region-specific channels. Publishers of video, music, games and other Internet-delivered content can now reach their customers' TVs directly through Roku. Content can be free, ad supported or paid. Those interested in developing for Roku should contact partners
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